Mark Levine

I established this consultancy to focus on the marketing communications challenges faced by what I call good-doing organizations in and around Charlotte, NC : messaging and targeting strategy, branding, segmentation, communications integration and relationship management.
I am leveraging my experiences as a very senior marketing and communications strategist at leading general advertising and direct marketing/e-commerce agencies in a long career in New York, Chicago and London, where I provided thought leadership on domestic and global assignments for both dominant and insurgent financial services, telecommunications, automotive, retail and packaged goods marketers.
Most good-doing organizations are not for profit but, as an example, I have also helped a yoga studio that tries to make a profit. I think you know if you are one. My rates go from pro bono upward, depending entirely on the needs and resources of the client.
Recently my colleague of several decades, Brenda Blake, and I have launched Indigo Thinking <Indigo-Thinking.com>, a strategic consultancy which provides independent and innovative perspectives on tough marketing and communications puzzles to companies and organizations outside the not-for-profit, gooding-doing world I address here. Needless to say, the thought processes and marketing/communications challenges overlap, although Brenda brings a wealth of experience from leading global marketing teams and insights from Brain Science and Behavioral Psychology. Our fusion of perspectives has created unanticipated synergies, looking at marketing problems both through classical social science-based techniques and insights derived from neuroscience, emotional intelligence and trained intuition.
My credentials: I joined Wunderman Cato Johnson/Y&R, the direct marketing and e-commerce division of Young and Rubicam Inc., and served as Executive Vice President, Director of Strategic Planning. In this capacity I was involved in management consulting, brand equity analysis, product positioning and brand portfolio analysis, database design and mining, communications/persuasion strategy and tactics, consumer segmentation, message stream planning, and research design and analysis across the agency’s major accounts. I consulted with both the North American and international offices of WCJ/Y&R in these areas.
I also was the Worldwide Leader of WCJ/Y&R’s Loyalty Practice, directing a global effort to bring a disciplined, theory and data-driven framework for measuring and impacting customer loyalty to their client roster. I am the principle architect of WCJ/Y&R’s proprietary Loyalty Framework which has been applied to key accounts including American Express, Ford and Sears.
My first career was as a professor of Political Science. I received my Ph.D. from the University of Pennsylvania and was on the graduate faculty at Northwestern University and Southern Illinois University, teaching social science research methods, multivariate statistical analysis, comparative government and international relations.
I am leveraging my experiences as a very senior marketing and communications strategist at leading general advertising and direct marketing/e-commerce agencies in a long career in New York, Chicago and London, where I provided thought leadership on domestic and global assignments for both dominant and insurgent financial services, telecommunications, automotive, retail and packaged goods marketers.
Most good-doing organizations are not for profit but, as an example, I have also helped a yoga studio that tries to make a profit. I think you know if you are one. My rates go from pro bono upward, depending entirely on the needs and resources of the client.
Recently my colleague of several decades, Brenda Blake, and I have launched Indigo Thinking <Indigo-Thinking.com>, a strategic consultancy which provides independent and innovative perspectives on tough marketing and communications puzzles to companies and organizations outside the not-for-profit, gooding-doing world I address here. Needless to say, the thought processes and marketing/communications challenges overlap, although Brenda brings a wealth of experience from leading global marketing teams and insights from Brain Science and Behavioral Psychology. Our fusion of perspectives has created unanticipated synergies, looking at marketing problems both through classical social science-based techniques and insights derived from neuroscience, emotional intelligence and trained intuition.
My credentials: I joined Wunderman Cato Johnson/Y&R, the direct marketing and e-commerce division of Young and Rubicam Inc., and served as Executive Vice President, Director of Strategic Planning. In this capacity I was involved in management consulting, brand equity analysis, product positioning and brand portfolio analysis, database design and mining, communications/persuasion strategy and tactics, consumer segmentation, message stream planning, and research design and analysis across the agency’s major accounts. I consulted with both the North American and international offices of WCJ/Y&R in these areas.
I also was the Worldwide Leader of WCJ/Y&R’s Loyalty Practice, directing a global effort to bring a disciplined, theory and data-driven framework for measuring and impacting customer loyalty to their client roster. I am the principle architect of WCJ/Y&R’s proprietary Loyalty Framework which has been applied to key accounts including American Express, Ford and Sears.
My first career was as a professor of Political Science. I received my Ph.D. from the University of Pennsylvania and was on the graduate faculty at Northwestern University and Southern Illinois University, teaching social science research methods, multivariate statistical analysis, comparative government and international relations.